The X-Factor-like 2009 NF was a hit though, wasn't it? Well okay, the 2010 edition flopped but at least, re-introducing it could generate some sort of interest. I imagine it's frustrating to be a British Eurovision fan, isn't it?
It got better ratings than most things in Jan in recent years however it still underperformed for the dark nights of winter.
2009 Final 5.4 million 25%
2009 Semi Final 4.8 million 22%
2009 Show 3 4.6 million 22%
2009 Show 2 5 Million 22%
2009 Show 1 4.9 million 21%
Really it needed to be pushing over a 6 million average for that time of year, especially when the other Webber shows were getting that late spring easily. It was often beat on the night by In it to Win it which is over a decade old. ITV beat it with Harry Hill in the head to head. However it did much better than the more expensive So You Think You can Dance.
The Voice will be able to hit over the 6 million figure that the BBC want for this time of year (ITV will try to dent it with Saturday Night Takeaway) so ESC will not be on Saturday nights for the near future. I worry when the 18 month contracts of the Voice end we will get the nobodies from two years before sent to ESC and mentioned briefly on The Voice (they seem to be on a kick to promote the acts now no matter how crap they are).
The biggest concern is the 2 big entertainment shows on the BBC are now made alongside each other SCD live and the Voice is being recorded up to Xmas. ESC will be a bigger after thought than ever.