Is "Tattoo" kind of mid and even a bit repetitive? Sure, it is. But there's no denying that it's catchy and it sticks in your brain immediately, and the buildup is quite good with a great pay-off at the end, something that has actually been lacking a lot in Melfest entries in the past few years
There's also no denying that the staging is unique and a complete moment, there won't be anyone watching in May that will reach the end of the show and forget what performance Sweden sent or the song. There's also no denying the artistic quality that the staging brings to the table, it's really beautiful and very well done
And above all there's no denying the star quality and power that Loreen has. She is incredibly captivating, I had honestly forgotten how amazing she is as a live performer. She brings such intensity and emotion to every single performance she makes, and it all comes across as very genuine, not manufactured and plastic like 90% of the Melfest artists. There's always a raw feeling of emotion when Loreen performs, no matter how generic the song behind it is or not.
"Tattoo" definitely isn't an Eurovision winner by itself, but with the amazing staging and the amazing and captivating way thar Loreen performs you're a fool to deny that the overall package gives winner vibes. I predict something like a 2nd/3rd place in the televoting, a win in the jury, and an overall win as the songs finishing above her in the televoting will probably be songs that will be quit be quite punished by the juries.