Omg the video!! Feels like a major downgrade but of course the ESC community loves some quirkiness and in-your-face tricks like this LOL
Guilty!
I have to agree that the videoclip is quite bad, but in a guilty pleasure kinda bad.
The visuals aren't that far away from the meaning of the song, it speaks about the sami people that had animal familiars and that were persecuted by the christians because of their beliefs, they explain everything in their instagram (
here), including the their fursonas.
The trick "come because it's fun, stay because it's meaningful" isn't uncommon in eurovision and it does work, like it did with Netta last year, it was a fun song with chicken noises - but wait! - it really is about female empowerment!