I think this is actually better than last year's winner and more creative too (unless someone discovers the YouTube video that inspired the staging
). It would be a pity, if it were punished because people claim that it's "copying" Måns or something similar. There is enough originality in it, which is much more questionable about the Swedish staging last year. It's just that people remember previous stagings at Eurovision but most people don't know about some YouTube video. If the juries that threw all their points at Måns last year, despite of the idea of his staging coming from a YouTube video, punish this for "copying Måns", it would be a total sham.
Iceland makes creative use of a technology that we have already seen. Many stagings are similar each year because it's people singing and dancing in front of a large screen and because they use standard effects like pyro, smoke and lights. An obvious copycat should be punished but not creative new use of a technology while at the same time standard stagings that repeat what we have seen numerous times are considered fine because they reproduce things we have seen so often that it's not considered copying something in particular.