FSC#72 - FEBRUARY 2015
iamamiwhoami
blue blue
For February 2014, celebrating Sweden's 50th entry in FSC, Sweden is sending internationally critically acclaimed electro-indie-dream-pop act iamamiwhoami to FSC with the track "blue blue", picked from the act's third album release entitled "BLUE", which was released back in November 2014.
iamamiwhoami, fronted by singer-songwriter Jonna Lee accompanied by producer Claes Björklund, started out as a audiovisual musical project back in 2009, when the act posted random anonymous musical short clips on YouTube, starting speculations around musical forums and blogs about who could possible be hiding behind these clips. Eventually the act would present itself as a brand new musical act named
iamamiwhoami. Part of iamamiwhoami's image and approach lays in the visual aspect where each new project gets pretended by various music videos, and also a deep connection to the internet sphere using it more as an integrated part of the project rather than just simple promo. One could call this an interactive musical project rather than your everyday musical act.
Musically, iamamiwhoami can be compared to Goldfrapp, The Knife, Björk, Kate Bush and even Kylie Minogue. The entry for this month's FSC, "blue blue", is a somewhat more lighter and poppier song compared to songs from former releases. It's a well-produced, dreamy and slightly melancholic electro-pop song which is both warm and distant at the same time.
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