I'm afraid this pile of crap might actually win, he will probably get the combined televoting 12's from all Scandinavian/Nordic countries + most of ex-USSR (he'll probably win Russia's televoting, and if Russia isn't qualifying, he'll probably win the televotes in Belarus and Ukraine as well as the Russian diaspora pushing him to win the televotes of Latvia and Estonia too, oh and maybe even Moldova and Caucasian countries might give him their televoting 12's and Belarusian and Russian diaspora in other countries as well like Poland, Czechia and Lithuania will probably influence those countries votes aswell). The biggest problem is that the song is so bad, and people vote for the person because he is "charming", has "charisma", good performer and yadda yadda... yes it's true, he has all of that, but this should be a song contest first and foremost, sure you need to sell your song convincingly, but if a song that has quality of bottom 10 wins only due to the performer, then this contest is no longer a song contest but purely a performer contest. I can see him also winning among kids and grannies and lower class 40+yo people in Western Europe, now I don't believe grannies vote that much, but kids definitely do.
So yeah, unfortunately for Eurovision, this might win since I don't think the juries have the stamina, let alone the actual expertise in music, to bloc this from winning, they probably jive along with this TV Shop jingle as we speak