I don't think the majority of love for 1944 is coming from the lyrics - it's just a really good song, in my opinion. Face The Shadows had a vague political opinion that I also agreed with in the same way as Jamala's entry, but I had that as something like my #37 for last year, while this is #1; musically, this is just a hell of a lot better. As long as the lyrics of 1944 didn't actively go against the atmosphere of the song, I probably would have liked it just as much whatever they were, and I assume the same is true of most fans of the song. Plus, I doubt the large majority of us can understand the Tatar parts anyway.
Are there political undertones? Yeah. Did those undertones boost Jamala's support both in Ukraine and internationally? For sure. But I feel like, even without them, we'd be seeing a hell of a lot of hype around her song - it's emotional, unique, breathtakingly performed and more, and it really stands out against the other 12 or whatever songs we've got so far.