I already agreed that she is successful and makes a lot of money. That still doesn't change the fact that her music is unpopular in schools and universities. I don't deny that there are fans of her in schools/universities, but they are a minority. Go to any school or university in Germany and make a poll. I can guarantee you that the majority does not listen to her songs. It's just the reality.
As I want Eurovision to become an event especially for the young people I would prefer to not see any musicians like "Die Priester" in our national final. Catering to all ages and tastes just doesn't work.
Again, ESC shouldn't be an ageist show, sure I agree it should stay up-to-date, but not as you put it "an event especially for young people".
There's alot of stigma in Germany about the schlager genre in general, so that's partly why you won't get alot of young people openly admitting to like it, but I think there are more than you think exist that like it.
The thing with Helene is that she's not just "any Schlager singer", she's massively successful and that has to do with many reasons:
- She is talented (both vocally and performance-wise)
- She got the looks (there's no denying she's a very attractive lady)
- And she's rather young - which makes her appealing to different generations (while Schlager in general, as you say is more appealing to the older generation)
- She has a cross-over ability (her music is actually rather well-produced and cross-generational, unlike much of the other schlager there is).
Add to this that in ESC public like catchy and genuine stuff, and juries likes talents (mostly vocally)... and she's got a combo of that. Add her appealing looks and stage presence and experience... and add her cross-European appeal (she already has a decent fanbase in neighboring Germanic-language countries) plus her background in Russia and knowledge in the Russian language could be used as promoting her for ESC to the ex-USSR part of Europe, sort of like Rybak did back in 2009... you know that Germany will need cross-European votes to succeed right and I think she has the package to attract the most.
In most countries it isn't about representing your country but winning. As long as you win the contest you will be everybody's darling and the press will love you. Shopping around in the US/UK has been successful so we should follow this strategy as it seems to work. Just look at Azerbaijan. Our broadcaster could certainly put some more cash on the table to contract famous US producers like RedOne.
So what? That's because ESC has turned into something it shouldn't have been turning into, and Germany has been one of the countries unfortunately following the pack.
What you practically said now is that in a country of 80 million people, you don't have any local talent worthy of showing up to Europe (and no I don't just mean face and voice - I mean songwriters/composers/producers) ... that's a very odd mindset imo
RedOne is actually Moroccan born that started his career in Sweden... and his sound is already dated btw.