Sim
Well-known member
Depends how long some of them are staying e.g. one night or a while. Also will they use ESC as a tourist advert or not, long term vs short term? Besides MF each year constantly attracts an international audience. As well as having the Hockey Championships it's all dandy really.
Still i do think that 60000 people would bring up more.
Many people tought it would be in Stockholm , so now with being in Malmo (sorry to say, but that cities reputation is not that good) and in a small arena , many people will decide to stay home and watch in on tv...