I can't believe so many of you were shocked Sweden didn't make it. Take a look at the song and performance from an objective standpoint:
Imagine for one second that you are the average Eurovision Song Contest viewer.You have barely read or listened to anything connected with the contest beforehand, getting to listen to each entry for the first time the first time it is performed on the ESC stage.
So imagine seeing Anna's entry for the first time.
Random blonde girl from Sweden who's apparently 18 but looks like she could be 30, dressed in a short dress, black stockings (which apparently is a fashion no-no as of late), a randomass quasi-tiara and converse. Yeah, how charming. No, it looks like a fashion disaster. Like she got up in the morning and just put on whatever she had left that was clean.
She's holding a guitar. Anyone who knows how to play the guitar will notice that she's fake-playing it badly. As in not the way Tom Dice, Jon Lillygreen or maNga do it. Knowledgeable viewers will know that all music is playback but at least with those three cases, the artists all know how to play the guitar. The fake-playing they are doing correspond to the music. Anna is just clearly doing random motions with her hand and then the guitar disappears for no reason.
The stage show consists of the random girl swaying to the music a little. Typical Swedish choreography ("A little but of swaying with a touch of fanning"). Exciting!
Random glowsticks in the audience. Lots of them, then the stage lits up in the same color (red), making the effect from the glowsticks minimal!
She's singing now. She has this deep voice that's very niche, that certainly isn't going to be popular among Eastern European televoters. She sounds like she's 40 or a man (or someone who has had gender re-assignment surgery). The song is sung in pretty much a single octave all the way up to the bridge, where it goes slightly higher. So for the vast majority of the song, she sings in one single octave. Couple that with her deep voice and you get something that sounds monotone.
You also can barely tell the refrain from the verse. Couple that with her deep voice, the single-octaveness of the song and you get a song where you can barely tell beginning from end. It just all sounds like a jumble of similar sounds and at the end of the song after the first listen, you can barely remember anything about the song. In other words: An ideal toilet break entry or, as Kayo put, "An entry during which I go into the kitchen to refill my chips (crisps for you Brits) bowl!"
Meanwhile, this year's contest is overrun with ballads (and we were last to choose our entry, so we already knew we'd be yet another ballad among many), the vast majority of which are at least much more memorable than ours. It's never a good thing to drown among other similar entries, most of which are better.
That's what most viewers took away from their first listen of "This Is My life". It wasn't a surprise at all that she didn't make it. Wrong artist (for this contest), wrong song (ever), wrong stage show (come on! Enough swaying!).