Re: POLAND 2014
^
Most importantly the entry must be good and of quality. During the whole 00's into the 10's we've had entries that were sounding as if they were still on the demo-stage and very amateur-ish. What Poland need first and foremost is a good composer and producer for the entry, just a famous name (although famous names probably have more professional team backing them up) is not enough. In the end of the day, whether they are famous or not won't matter (because they're unknown for the European public). Sure, a famous name would perhaps make this more popular in Poland, which would benefit TVP and ESC's reputation in Poland, however if a famous name would flop then ESC will probably be over in Poland (for good?). Still though, the ideal situation would be a professional somewhat atleast established act with a strong, and interesting enough, entry that doesn't sound unfinished like so many Polish entries did in the past.
Just as you say, it's pretty much now or never for Poland.
I've suggested previous years that they should let a good singer sing a Piotr Rubik composition, something like Psalm dla ciebie. A song like that could fit ESC very well imo.
As for Ukraine, the main difference is that Ukraine have another mentality regarding ESC. They are more hungry for this and see it as an opportunity to show themselves to Europe, wheres Poland don't feel that urge.