Way to go Laleh. And I guess we argued in denial of this "effect" last year too.
Why couldn't it be the other way around? If favourites are in some way other than pure chance assigned late starting positions, does that really make the positions, per se, advantageous?
Recall Filips list (below). How many of those winners wasn't already huge favourites before they were assigned starting positions? I would say half of them would have definitely won, by some huge margin indeed, from opening position 1. Molitva, Fairytale, Satellite, Euphoria, Only Teardrops, Wild Dances - they would have all won from any spot. Guarantee. And that is 6 of 10.
There might though be something going on in secret, because the line-up below is clearly significant. But it's likewise clear, at least to me, that it is rather the other way around. Some of the big favourites may have been assigned (or the assigning of positions been manipulated) some more late positions only for cliffhanging reasons. Viewers must have something to wait for. And late favourites secures television ratings for a longer time. Simple as that.
What I think matters the most, significantly during the evening, is the surrounding songs (see Lalehs post above) or especially the song before. Peoples memories are highly momentary. But they are able to judge if one entry is more powerful and/or better held together than the next one. That is what is still.... obvious.
I don't think Sweden wins this year. We won two years ago and this is not our year. In any case I don't think the big favourites would earn anything from starting almost next to each other - if for favourites we take Austria and Sweden. However, according to the list below, 11 and 13 is clearly not perfect positions. 17-21 would be hot spots. Why not Spain? We haven't seen them live yet.
2013: #18
2012: #17
2011: #19
2010: #22
2009: #20
2008: #24
2007: #17
2006: #17
2005: #19
2004: #10 (thumbs up)
Edit: I must also recognize the fact that some feedback effect is always expected. That equals: people have come to believed that late starting positions are advantageous, and accordingly they may be more focused (or somehow expects better songs) during the seemingly hot positions. But again - the positions were not assigned before the favourites became favourites. But after! In sum - the effect is a wholly epiphenomenal feedback illusion (which of course is the same thing as weakly acknowledging it, though still not saying that it actually have some decisive weight for who finally stand as the winner).