I just want to add on what I said about Australia/Sweden in terms of music videos, so I don't seem argumentative for no reason
Australia's music industry is the 6th largest in the world, and worth 3x as much as in Sweden, so arguably, has more money to spend on music videos than record labels in Sweden. Also, if you consider that Samantha Jade is currently Australia's most successful female artist after Jessica Mauboy, you'd expect a lot of money and effort to be put into her clips. Sanna Neilsen has only just released her 2nd video in how many years? Only in the last 2 years have labels started producing videos for MF winners before Eurovision begins, I recall, and given the level of priority given to music videos in Sweden, they are a hell of a lot better than most of the videos released by Jessica Mauboy and Guy Sebastian as well. I'm not saying either country is better, but comparing one music industry to another, money constraints considered, the quality of the music videos produced in MAJOR LABELS Sweden is much higher than in Australia.
To be fair though, Undo's video is just a weaker version of this:
So when Australia gets it right, it slays
But, of course, it would be silly to compare Australia and Sweden's output to the UK and US as I and others often do. So I appreciate what we do have. Good allocation is key on a smaller budget, and I think Sanna's team did it well.