Let me be really frank in this one.
Sweden are commercially successful and knows how to create catchy tunes/production. But lyrical substance? Oh, far from good, usually. Finland and Norway's products are usually better at that (also applies contextually outside ESC).
Tattoo? Oh, that's like the peak of humdrum and meretriciousness of Swedish pop. Very big and clean sound-wise, but so lyrically trite. It was salvaged because of Loreen, and only Loreen.
Other previous Melfest entries are better than that. Songs on Norway and Finland's selection are better than it this year. Several other entries this year are substantially better lyrically, and more innovative and risky with their production and songwriting choices.
As the grand final commences I do feel Tattoo will do well with the jury, since it's one well-produced song aside the lyrics. But landsliding?
Landsliding?
You know who should've landslided the juries? That fucking awesome Italian poem we all know as Due Vite (yes, the lyrics of Due Vite turned out to be amazing, shame I didn't read them earlier).
Calling Tattoo a great song, would guarantee having a field day with me.
Okay, I gotta have my tea now. Toodles.