Excerpt from article on tv2.dk's website about Denmark and Eurovision based on comments from established Eurovision songwriters - it pretty much sums it all up:
"[Thomas Stengaard] says that it is much more attractive for him to send songs to the Swedish show, as he finds that the songs get a better launch pad and a longer life as they are picked up by the radio stations.
- In Denmark, it's almost the exact opposite. Even though it's DR that organises it, the songs don't get the same radio airplay as they do in Sweden, he tells TV 2.
Both Anders Fredslund-Hansen and Thomas Stengaard also point out that there is a completely different respect for pop music in Sweden than in Denmark.
- In Denmark, many established artists don't want to compete because they don't want to be labelled as someone who makes Eurovision music, even though the exposure on TV is fantastic on paper. But the context is too negative about the Danish show, says Thomas Stengaard.
In 2020, Anders Fredslund-Hansen had a song in the Swedish Eurovision Song Contest - 'Take A Chance' with Robin Bengtsson - which ended up in eighth place.
The year before, he helped win the Danish Eurovision Song Contest with the song 'Love is Forever' with Leonora, which finished in a respectable 12th place in the International Eurovision Song Contest.
- I earned more from the Swedish song than the Danish one, even though the Swedish song only came eighth in the 'Melodifestivalen' and didn't go on to Eurovision. It shows how big the difference is," he says.
Thomas Stengaard has actually stopped sending songs to the Danish competition altogether, because they will be forgotten unless they win.
He sees more advantage in, for example, sending songs to countries that choose a song without a national show, or to 'Melodifestivalen', where there is much more positive hype about the song if it makes it through the eye of the needle.
- Many viewers in Denmark have this weird tension where on the one hand they watch Eurovision - and I'm sure it would cause an outcry if they cancelled it - but at the same time some see it as an annual day where you can sit there [and ridicule] everything, says Stengaard, asking a rhetorical question:
- Who wants to put themselves forward with that kind of atmosphere?
At the same time, he would like to see more continuity in DR's contribution to the show.
According to him, there is too much turnover in the editorial teams behind the show in Denmark, which means that they do not learn from the mistakes that are made.
Both when it comes to selecting the songs, organising the voices and producing the show.
- I'm sure people will want to watch the show. You can see it in the ratings. But we shouldn't be afraid to be too much. It should entertain and not try to be something other than what it is. We should not be afraid of history, he says.
Thomas Stengaard does not quite agree.
If he had his way, Danes would shake off some of the 80s kitsch that he says characterises many Danes' attitude to the show - and start taking it more seriously as a modern show.
- There is far too much Birthe Kjær and Keld Heick [Melodi Grand Prix icons from that period]. And newer successful songs are hardly ever mentioned.
- The parents have been sitting with prawn cocktail in the 80s, when the Eurovision Song Contest was more Danish pop and schlager, but it has developed in a different way in Europe since then. The other countries don't have the 80s kitsch understanding of it that many people have here in Denmark, he says."