Re: BULGARIA 2019
This. Don’t know why some countries try radio friendly songs every year. Not many Eurovision songs, apart from a few famous, have ever made it into the top charts of more than two or three countries, including its own home country. But this is why we have Eurovision. I‘d love to hear a variety of different music styles, cultural influences etc.
If I wanted a radio friendly song I‘d turn on the radio! :-)
This!, we had like the most radio and commercial friendly and hit potential ESC top. 3 in years in 2018, yet none of the songs managed to really keep the momentum going after the contest. However I do must say that the top. 2 had local elements in the songs and also the Bulgarian one had (although very subtle).
But I think the problem lays partly on how ESC is marketed before and after the contest, EBU does absolutely nothing to maintain the popularity of certain entries (not even the winner entry), it's like they completely leave the songs to their own destiny after the contest has been held and without the backing of a proper global label and without the proper marketing and push, songs will fail eventually. Yes, we live in a digital era and I guess to some extent viralism works, also ESC reaches a massive public, but without a proper label backing that has all the international channels (radio deals etc.) the songs still struggle even if they have potential and even with the massive following ESC has. It's a shame and lost opportunity, but I see EBU not grasping the issue yet and I don't see them doing it any day soon so with that said, yes it's kinda pointless to aim for radio hits when there is no machinery to help that.