Interview with the music video director Tessa Kadletz for BuzzFeed:
How did you come to the project, did you produce music videos before and what does music and audiovisual media mean to you in general?
The request came from the production company I work for: "Das Rund". They suggested me as a director because my style suited the project well and I specialize in directing, among other things, in dance and choreography. I wrote a concept and we won the pitch. I've made a few music videos and I love it. For me, the most beautiful thing is to harmonize music and various characters with special looks and movements.
The Kunsthistorisches Museum in Vienna was also a location, what did that mean to you?
I definitely wanted to shoot in the Kunsthistorisches Museum, because the architecture of the domed hall was a perfect match for my idea with the big "halo". It is important that a 3D object fits well into a space, this makes it look a little more tangible and of higher quality. What I liked most was the cooperation between all departments. Getting such a project done in such a short time was tough for everyone involved. Production, styling, equipment, technology, the choreography: we were simply a great team and that was the only way it was possible.
The whole team was super young and yet so professional, how did that come about?
The team came about that way, it wasn't deliberately chosen to be particularly young. Personally, I choose people based on ability and style, not age. That plays little role in the industry and on the set. What is important is how well and motivated you work.
A theme that characterizes the video is the age of Empress Sisi in combination with a visionary look, how did that come about?
Before I wrote my concept, I got input from the label. The briefing was something like “Millennials meet Austrian Heritage”. I watched old Matrix films the days before and so I knew relatively quickly what I wanted to do