Yeah, I call it "Frans phenomenon".
I remember very clearly that fandom hated him to the bits, he was more hated than Benjamin, almost noone liked that song, but on the night of the final, everything changed, general public really loved it, but that song had
warm feeling, emotion. I hoped that same phenomenon would be repeated this year, but I understand why it hasn't happened, performance was perfectly polished, but it looked like music video, and unfortunately, it didn't connected with the audience, it was kinda cold, for them. It doesn't mean for me that song or performance are bad, like fandom in general interpretes the whole thing, I just think it lacked emotion, and public either votes for EMOTION or for very upbeat, catchy songs like Cyprus and Israel, and Czech Republic. This song was in the middle, when it comes to that path- emotion-catchiness, explosion...And this year was very competitive and strong, years when Frans and R. Bengtsson competed were very weak, we only had like 5 strong favorites, and the other songs were pretty meh, and this year, it was completely opposite situation. So, in the end, coming 7th in such a strong year is rare success and privilege. And no matter what people say, juries' opinion matters, if it didn't matter, we wouldn't have them here. They have saved many great and quality songs in the previous years, not just Sweden and this one song, but fandom now only sticks to this, because of the reasons counted on the many threads here (your great success on the contest, and stuff like that mentioned...).