Re: NORWAY 2018
An example would be last two ESC winning songs and also artists were deeper, more serious, sincere. I bet this fact would fly straight past Jan Fredrik who has an outdated preconceived idea or formula of what works, it certainly sounds that way from all his comments.
Stig might pick up the bigger trends and see where the focus needs to be. If he's really clever and has studied the big waves he might even foresee when the pendulum swings back the other way and serious becomes old etc.