penguinperson
Active member
- Joined
- July 7, 2011
- Posts
- 1,190
For a country that has done incredibly well since its return that is very low viewing figure? It wouldn't surprise me if they withdrew again because if the low viewing. I remember reading somewhere that the Italian broadcaster only returned to see if it could get one more win and then withdraw again.
We need to put every rating in to more context in what looks low compared to Europe. ESC has no long term established viewership for one in Italy. The show is also broadcast on RAI 2 not the main channel (same with France but they have done much better before on a smaller channel). ESC for Italy for the last two years has rated above the timeslot average in audience and share for RAI2. Marco will have caused an increase and it is up to RAI how they manage what will likely be a decline but it is up to them to try and keep interest. So though the number looks low for the Big 5 it is a good show for RAI 2.
Subnote - RAI may have left ESC they never left the EBU so they did fund the contest and other ventures even if it wasn't on screen.