Malmö 2013 theme revealed - "We are one"

[aletem]

Really reminds me of Belarus´ 2010 entry^^

 

[A-lister]

A-lister believes SVT have a secret agenda to impose sharia laws in Sweden and suppress any attempt to express "Swedish culture". The commercial channel TV4 is considered even worse with their persistent antiracism campaigns. Which by the way are the only channels that show something different than replays of old American B TV series.

 

[evilperson]

The logo seems adequate. These things are usually always schmaltzy like "Under the same sky" and "Feel your heartbeat".

 

[Impressive]

The logo seems adequate. These things are usually always schmaltzy like "Under the same sky" and "Feel your heartbeat".

Are "Under the sme sky" and "Feel your heart beat" schmaltzy?

 

[evilperson]

^ Imo they are.

 

[LalehForWD]

Björn Ulvaeus (ABBA):
"Community being one - there's a stronger sense of that in northern Europe than in southern Europe"
"It's more of a show than it used to be ... when we were in it, it was beginning to be a show - earlier it has been a contest of songs"
"Loreen is an exception - a really good song and a really good artist"

 

[AAore]

A-lister is right! I agree with everything he/she has written here.

 

[dogmeat]

Art: it's a decent art, although personally i prefer much cleaner graphics over those too busy ones. I rank it somewhere between Norway and Finland (that's interesting... my least favorite arts in recent years are all Nordic ones)


Slogan: Well, it's a weaker version of 2004 slogan. They both speak about unity, but Under the Same Sky is much more imaginative. It also has an advantage of being truthful, while We Are One is a pretty lie at its best.
At its worst, We Are One is something i could picture this girl coming up with xD

After Azerbaijan's shameless self promotion, I wouldn't mind Sweden going easy on the "This is why our country is so great" stuff. Sweden has nothing to prove.

Nothing? I think Sweden could try to prove they have richer heritage than ABBA and IKEA

If self-promotion was wrong, we should have ESC hosted in the same place every year rather than do such a big fuss about hosting. Taking Eurovision as an opportunity to present the country and its culture grants some diversity from year to year. Otherwise, it all melts down in one uniform pop-culture mash.

 

[KingOfKaroke]

I really love the We Are One slogan and the butterfly. Very cool. It's a good vision of what Eurovision is about. The whole of europe coming together as one and celebrating together with our diversity a positive and not a negative. It's what I've been saying for years.

 

[A-lister]

If self-promotion was wrong, we should have ESC hosted in the same place every year rather than do such a big fuss about hosting. Taking Eurovision as an opportunity to present the country and its culture grants some diversity from year to year. Otherwise, it all melts down in one uniform pop-culture mash.

THIS!!!

But it seems there are strong forces (even within EBU) that just want this to become an English pop contest and use it as a tool to erase the national and cultural differences... sort of like entertainment brand of European Union.

 

[Simon87]

Wow what a nice recap

 

[Celia]

Really good!