Malmö 2013 theme revealed - "We are one"

[Sean]

Malmö 2013: We are one | News | Eurovision Song Contest - Malmö 2013
Theme art for Malmö 2013 | Photos | Eurovision Song Contest - Malmö 2013

Thoughts?

 

[NeonProject]

I really like it... It's so modern yet artistic. I have a feeling a lot of people will say otherwise though. -_-

 

[QwaarJet]

Was never going to be as bad as "Light Your Fire". It'll be interesting to hear how Graham Norton uses it in commentary

 

[Trece]

3

Ugly butterfly btw

 

[Luki]

IMO it's amazing, I love it... although We're like butterflies would fit better.

 

[Simon87]

It looks random

 

[escandesc]

I love it. I really like the message behind the slogan and its harmony with the theme art.

 

[Gera11]

It looks random

+1000000

 

[Vittra]

Not sure what I think. Are the butterfly's colors supposed to represent something? Or are they just random?

 

[Galandar]

A bit old-fashioned and does not make much sense (I mean the logo, the slogan and the host country) yet it is ok

 

[A-lister]

I actually like it (although I know EXACTLY what they want with this theme and slogan)...

But yeah... I like it...

This is the best one (I hope that'll be the artwork for the CD):

I don't really like slogans in ESC, I dunno why we need them? It looks much fresher and cleaner without the slogan on.

 

[A-lister]

It looks random

... Actually it make all sense if you read SVT's press-releases about their concept for ESC 2013.

 

[doctormalisimo]

Reminds me of this

 

[Terence]

I hate the butterfly - it suits better the Junior Eurovision!!!

 

[daniels1000]

It's ok, but nothing special. I agree that butterfly is a bit childish, though.

 

[Matt]

I approve of the slogan and the theme, actually I expected a more negative response from people but I'm glad that's not the case. It's much stronger than what we had in 2012 so thumbs up from me.

 

[CPV4931]

I quite like it (better than I expected^^), but imo there were already better themes (I really loved the 2010 one).

 

[Impressive]

I don't really like slogans in ESC, I dunno why we need them? It looks much fresher and cleaner without the slogan on.

I don't agree with you. Slogans are fun. Share the moment and Feel your heartbeat were the bests. Wish to see much betters in the future.

I really liked that butterfly. Only wrong thing looks to me is that are colors on butterfly seriously random? It could be more meaning.

Was never going to be as bad as "Light Your Fire". It'll be interesting to hear how Graham Norton uses it in commentary

It was "Light Your Fire" because of some reason. So even it doesn't look very interesting, we should just like because of that reason. (There was something about Azerbaijani culture if I'm not wrong)

 

[Venage]

Not bad but not spectacular either. The butterfly is a bit random, but it's not that important anyway.

 

[Matt]

Eurovision 2013 Logo and Theme: "We Are One" | WiwiBloggs.Com