Re: FINLAND 2013
All of the contestants seem to be emerging artists and as far as I can see only Diandra (Universal) have backup from a record company. I guess this is the point with UMK, using ESC to promote new Finnish music. Spot on I'd say but leave a lot of questions. Being signed to a label is more or less mandatory for Melodifestivalen and I think participation costs somewhere 100-500000 SEK. Some artists like Danny and Charlotte Perrelli put up a lot more for Melodifestivalen 2012. Obviously for this UMK model to be successful, the artists need help to stage their songs and guidance after UMK and ESC. The last being very important BMO.