Well, their 2011 bid looked like a lot of effort, by 2012, 2013 and 2014 they put in less effort every year. They were just lucky Conchita and her manager wanted to join Eurovision so badly and at their own expense, otherwise they would have pulled this year for a long time. I wondered why so many ORF folks gathered on Conchita's couch in the green room.
So, it's not like they were never keen on winning, because they were in 2011 and at least they were in 2000 and 2002 as well. But Austrians seem easily fed up and discouraged. Number one or I be gone....
Nevertheless, I appreciate their ambition, which can only help improve Eurovision as a whole and give it a little more credit in the music industry. Let's see for how long they can keep up their spirits.
On the other hand, Sweden for instance seems to be addicted to Eurovision, but when it comes to their Melody festival, it's just a huge pile of schlager crap. I'd rather see a final with 10 perfect songs, like Austria 2011, than all rounds of MF with an underwhelming final with a clear favourite and darkhorse. Quality over quantity please!