My review:
UNITED KINGDOM 2020 - James Newman - My Last Breath: "mm, yeah..."
After the Brits got mixed with G:son last year with a wonderful finish, I was actually curious to see what that talk of record label and known name would lead to this year. I thought maybe the team would pick up the pace and surprise people, but sadly I can't say that's what happened for me.
"My Last Breath" is actually a typical British effort imo, except that this time around it's the kind that wouldn't be out of place on the radio. Classic pop song without much to write home about, it's not annoying when it plays, but it just doesn't leave any big impression and certainly isn't enough for people to pick up their phones and vote for it, a recurring pattern for the UK. Being decent-ish is not a goal. Compared to past British entries, I think they made a slight effort, but it's still not enough to achieve anything imo. I don't like the aseptic vocal treatment during the chorus and it gives me a lil' Joe & Jake vibe, but at least it's got a decent melody (for what it is). I appreciate James's tone, it's got much more character than Rice's, I wish it were showcased more and exploited better; I don't know how good he is live, but the song seemed a bit beneath him imo.
In short, nothing to be ashamed of, but the revolution I'd like to witness hasn't started yet. It remains too conventional with no real incarnation that would make them stand out from the crowd imo.
Prediction-wise, I believe it was at best yet another Lucie Jones type of situation with juries supporting it and viewers missing it because there are more appealing options to vote for in the final (although I think Jones was very convincing during her performance).
If I read correctly, Newman won't come back next year? Well, I wouldn't have minded him with a stronger song. I wish the Brits could catch fans off-guard and present something unexpected coming from them next year, but every year it's the same ol' story and nothing changes. At the very least, I hope the next entry will be an improvement over this one.