So now that I’ve had some time to properly gather my thoughts around Monument...
Monument really displays Keiino’s artistic integrity and growth as a group, not only from a musical standpoint but also from a cultural one.
From a musical perspective, it’s largely true that this song has predictable Eurovision elements baked into it, but that doesn’t discredit it at all. Keiino rose from obscurity into the centre of Europe’s attention in 2019 precisely because their song was so Eurovision-y.
Their choice to stick to an upbeat track shows their artistic integrity and that they are staying true to their roots (and what their fans desire) which I always value. Simultaneously though, Monument has a more mature sound and takes us on an emotional journey rather than a physical journey (i.e. getting us to dance).
Secondly, I deeply appreciate Monument’s existence within the cultural realm. This is largely due to how the song’s meaning and lyrics combine with its actual composition.
I interpret Monument as asking the audience what mark they leave on the world. How will you be remembered after you die? I’m certain that many of us have pondered this question before, and most of us are likely still on this journey of figuring out an answer. Monument teaches us that the most important thing is building deep relationships and making memories, helping to make the world a better place by being a good person to your loved ones. (“In your voice I hear it coming back to me”, “The river where you first held my hand” etc.)
But the real stand-out feature to me which truly highlights integrity, creativity and cultural awareness is how the Sámi culture has been embedded into this track, particularly given its meaning (and in comparison to Spirit in the Sky).
Indigenous cultures around the globe are some of the most misunderstood. And most of these cultures haven’t been lost, but rather they have been (and are still being) actively erased. Monument feels like a truly heartfelt message from the Sámi community - and by extension, all Indigenous communities - to listen to their histories, to ensure that these stories survive and that we recognise their contributions.
This is in contrast to Spirit in the Sky, where the inclusion of Sámi joiking felt, to many people, like a fun gimmick or redundant element which was added purely to help the track stand out amongst the crowd. It is entirely your opinion as to whether these criticisms are valid, but I believe that Monument has approached the Sámi culture with a better lens - more sensitivity, more meaning, and more maturity.
Monument feels like the final conclusion to an epic journey, of which Keiino have been the protagonists. It feels like the track which plays right before the protagonists split paths and return to their previous lives, hoping that they meet again one day in the future. And as all television dramas go, we all know that this reunion is inevitable - but until then, our characters will cherish every memory and leave the audience with feelings of nostalgia and satisfaction. Thank you, Tom, Fred and Alexandra, for showing us the perfect end to a magnificent story.