we need to go back to basics.
we need to get someone who is a strong vocalist, who has that experience of performing to big crowds and we also need to promote the song/artist and give them full creative control and freedom over their staging too, the key to winning ESC is to go after those jury votes and create that moment on stage.
I think we got the production right, and the staging concept was good in theory, but I think overall Olly vocally was not great and maybe the televote was put off by the oversexualised nature of the staging.
Im not calling for the resignations of people from the delegation, there's a lot the UK delegation have got spot on in the last few years, but we do need to do better in terms of finding an artist who vocally is consistently very strong live.
Do these things and I have no doubt we will do better next year.