just to make it clear:
gimmicks aren't ALWAYS a bad thing. they can be great fun and all that.
i am talking about the trends.
we had 15 yrs (more or less) of circus. most of the participants were going for a shock, trash, and such.
many ppl watched esc only to have something to laugh at. (that is probably the saddest part)
in that period esc lost a lot of viewers (not everyone is for trash entertainment + music quality was quite low).
trash element dissappeared almost completely.
that was my point