I think the BBC does care it's just that they have an incredibly hard time figuring out how to send a good song that also has a British cultural stamp to it, something that makes it stand out in a good way and that is yet current and fresh.
The top 5 songs in the final all had something that connected them to their country's music culture, while the UK's song was just a bit generic. Sweden's music industry/scene is really close to the UK one and yet it got 21st place in Sweden's televote.
Question, what IS the "British cultural stamp"? Is there such a thing anymore? Seriously. Almost all of the other countries are built around one major ethnic group with a sprinkling of minorities, we are a union of nominally equal nationalities who used to spend centuries hurting each other than then decided we'd prefer to spend centuries being passive-aggressive towards each other instead. We know what Italians are, we know what the French are, we know what Greece is, the Israelis use language, religion, and shared trauma to bind them into a whole. Other than the Union itself, the Monarchy, the NHS, and the English language (which isn't indigenous right across the islands) what does the UK actually share? It's very difficult to have a clear "brand" if we have NO clue who we are anymore and that's before we even touch politics...
I highly doubt the English, who form the clear majority of people in the country (2019 estimate, 56.2 million out of 67.8 million), would be cool being represented by a song in a language they don't understand. We are not
Ukraine 2016. I checked Wikipedia and there are approximately 883,600 speakers of Welsh and a mere 87,000 fluent speakers of Scots Gaelic in a Scottish population estimated as 5.4 million. To say nothing of the fact that Cornish, Manx, and Norn are functionally extinct, Gaelige is best left with Northern Ireland and alone, and Scots and Ulster-Scots are rarely spoken in the formal sense rather than a weird sort of slang that sometimes can come across badly and I come from one of those Scots-speaking areas (I have had to translate the movie
Trainspotting for people, and I don't speak the Leith dialect). English became the default language for a reason, the other languages have been deliberately decimated. If you are going to go there though, Julie Fowlis (queen of Gaelic music and she of the Pixar movie
Brave fame) would be worth consulting and Gwenno Saunders (Welsh and Cornish singer) would also be worth having a word with, at least to find credible people to take a stab at it, these guys know EVERYONE in that world. Going full English-language Folky is fine too, but a language that isn't English would be SO unexpected and probably help cover up any dodgy lyrics 'cos no one outside of
Ireland would know...
I find it fascinating that Liz Truss, who is not screamingly ideological compared to some in her party, just straightforwardly Conservative, was dead on, the entry wasn't competitive enough and there is something fundamentally wrong with the way the BBC chooses its entries and that hasn't changed in 20 years, give or take about 5 exceptions (2003, 2009, 2011, 2014, 2017). She's no fool, you don't get to be in Cabinet, no matter what your political beliefs, if you are. If the same thing keeps happening, common sense says there's a trend and the common denominator is the BBC. Taking the creation of the entry from the broadcaster and handing it to someone else, be it BMG or whoever, isn't a bad idea given how poorly the BBC has chosen in recent years (especially under the previous Head of Delegation).
A hybrid arrangement is possible using the
UK's very successful turnaround in the
Olympics as a model (we're a population of 67 million people who came 2nd in the Medals Table at the Rio Games in 2016, better than
China), i.e. other people do all the work and the BBC just gets to broadcast the results. Let's say that the
Department of Culture, Media, Sport and Digital decide they are done with being bitchslapped every year, and decide to fund a national competition to find an entry: different record labels/media groups then submit entries which the BBC is obliged to broadcast but does not have input into the content of, which has been narrowed down by a shortlisting panel sort of like a
Booker Prize judging panel composed of working producers, songwriters, critics, DJs and a smattering of recent competitors who actually know what it's like now (SuRie would make for a useful contributor here if she didn't fancy going again) inspired by the
Melfest panel. After holding a National Final composed of maybe the best 12 entries, the winning team is then funded directly to put together an entry
without interference from the BBC. The BBC simply signs the entry forms as the entry team's EBU member representative and pays up their extra Big 5 money-the BBC get their guaranteed ratings (imagine hosting BBC, imagine hosting) and we hopefully get a decent entry. This keeps clear blue sky between the BBC and the entry in practice, as well as distancing the entry from the Big 5 status so we can open up discussions about the viability of this going forward. Hopefully, this means there's a credibility built-in because the BBC hasn't touched it, it's just the medium over which the entry is transmitted, and the prospects of battle-testing the
UK in the Semis are reasonable.
You Decide became a shit-show. Best case scenario, we get a Melodi Grand Prix which is presumably what they were going for when they decided to proceed with
You Decide in the first place, it just didn't work out that way because we ended up with songwriting camps and Swedish knock-offs. The rules would have to be written in such a way to actively prevent that sort of thing from happening again because quite frankly, I have NO intentions of sitting through another
You Decide 2019.