Re: SWEDEN 2010 - Sverige -
Sweden: Internal selection for Junior Eurovision 2010
Plans are in development
After TV4?s withdrawal from the contest, SVT’s commissioning editor Martin Österdahl has informed ESCDaily that Sweden’s entry for the 2010 Junior Eurovision Song Contest will be chosen internally, due to lack of time to run a national selection. Instead, the broadcaster will use a ‘wide network’ of different contacts to find a suitable act that will be able to represent the country well at Junior Eurovision.
Junior Eurovision has now also been moved from SVT’s childrens department within the “Family Entertainment” strategy. Along with this, all planning for the contest will all be under the scope of Melodifestivalen and Adult Eurovision. These will all work together in some way. Österdahl believes that “It will work well for us to identify a good representative for JESC within the same processes.” This will also be the guiding principle for the Junior Eurovision project for SVT.
SVT will also broadcast the contest live on SVT24, a channel with a varied programming schedule from news broadcasts, sports events and re-runs of programs previously broadcast on SVT1 or SVT2. Last year, TV4 broadcasted Junior Eurovision delayed at 06.45am the following morning, as to fit in with their schedules.
We will be able to give more information about the Swedish participation within the next month – after the Summer holiday in Europe is over.
http://escdaily.com/articles/2838