Okay, so this is something new for Armenia, for sure. A bit electronic rock, almost rap in the beginning, noisier and edgier than anything Armenia's send before, but then it becomes bombastic schlager-rock anyways. Almost a Broadway feel at the end, which i definitely don't like, but i'm still gonna be interested to see how this does and if they'll change anything for the ESC performance.
One thing i really don't like is that he hardly sings in the chorus, leaving it entirely to a prerecorded choir. Also his voice sounds odd at the end of the second verse, like he's playing a different character.