The year is soon coming to an end, and with that, the highly anticipated list of participants is always being awaited. However, in a greater twist, the EBU decided to make a special announcement, which will have an affect on the competition’s brand from now on.
“United By Music”
Slogans have always been a core part of the Eurovision Song Contest since 2002 (with the exception of 2009), a theme that has been in place, in order to make each contest unique in it’s own way since. Many might even remember, that it was indeed a core part of the contest’s theme in 2023, when Liverpool hosted a splendid contest for viewers across the globe.
From now on however… we will always be United By Music!
Not only will the theme of 2023 remain for the 2024 contest, but it will also remain the permanent theme for the future. The slogan which was made by the BBC for the contest earlier this year resonated so well with the idea of the contest, that the EBU will make it a permanent one.
Further on that, Martin Österdahl had the following to say:
- “The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
“As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
Executive producer of the 2024 contest, Ebba Adielsson, also further stated:
- “After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.
“It’s great that the EBU has also decided that this is the slogan that will be used by all host broadcasters from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan, which will be revealed soon.”
Since we shall always be United by Music, what do #YOU think about the idea and do #YOU believe it will help the brand of the contest?
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