Little by little, all the pieces are coming together, and slowly an identity is being build for the upcoming song contest. Yesterday, SVT (host broadcaster of the 2024 contest) presented another step towards the 2024 contest, with the release of the official theme art, which will go under the name of “The Eurovision Lights”.
The Eurovision Lights
The theme are for the upcoming contest is inspired by both the Northern Lights, a phenomena which does occur in the far north of Sweden, as well as sound waves. Combined, this will creates the idea of both Nordic and musically representation, which fits well under with the slogan as well, which was earlier revealed to be “United By Music” once again.
The style and art form is very simplified and with simple gradient color schemes, and will go well together with current modern trends, which can adapt to any screen, device and need.
Deputy Executive Producer of the 2024 contest, Christel Tholse Willers, did have the following words to share:
- ‘We are so proud to present an identity that is designed to be flexible and useful both on and off screen. It is inspired by the magnificent ‘northern lights’, the beauty and mystery of which has been transformed into ‘The Eurovision Lights’. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces.’
Malmö is known to house close to over 200 different ethnicities, which can explain part of the this explanation. Creating an idea of any kind of representation the city has to offer.
Johan Bello, from the production company Uncut, had the following to say:
- ‘The identity is not just a logo but a story in itself, with the northern lights as the basis and the Eurovision Song Contest’s [brand] colour palette as the driving force. This union of elements creates a dynamic and versatile palette that will open up for creative use in different ways.’
Sidney Lim who was also involved, added the following:
- ‘Our goal is to use clean, simple gradients as basic building blocks to create a Eurovision identity that is bright, modern and forward-looking.’
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